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Featured Range

Schmincke’s HORADAM® Naturals is a 100% vegan, eco-friendly watercolour line featuring 16 matte, semi-transparent colours made from natural earth and plant pigments. These paints blend the fluidity of watercolour with the control of gouache, offering subtle granulation and a gentle aroma. Rewettable after drying, they’re ideal for expressive, earth-toned work and compatible with all watercolour and gouache techniques. Available in 15 ml tubes and themed trios.

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Improved PRIMacryl Range

Schmincke’s new PRIMAcryl® Professional Acrylic range, updated in 2025, offer 90 vibrant, high-pigment, heavy body colours. With excellent lightfastness, minimal colour shift, and sustainable, microplastic-free binders, they’re ideal for artists seeking performance, purity, and eco-conscious materials.

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SSchmincke is a prestigious German art materials brand founded in 1881 and still family owned, renowned for the highest-quality paints and pigment products. With passionate and expert in house production — watercolours, oils, acrylics, gouache, pastels, inks, pigments and mediums are crafted using responsibly sourced raw materials and rigorous quality control. Sustainability is integral with eco-conscious processes, energy awareness, and minimal ecological footprint. The brand offers artist-grade ranges—Horadam, Mussini, PRIMAcryl, Norma, plus curated pigment powders—backed by deep technical expertise and enduring craftsmanship.